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Thursday, August 4 • 8:30am - 4:30pm
Learning Lab - The MarTech Salon: Smart Talks About Big Ideas in Marketing & Technology
8:30am
The Truth About Upstream 
A fireside chat with Alex Lange. Bring your questions, concerns, and predictions. Nothing is out of bounds.Alex Lange, CEO, Upstream
David Friedman, CEO and Founder, Boston Logic

9:00am
Digital Stories
The power of story in real estate marketing, Learn how this fundamental marketing tactic can take your business to new heights.
Jessica Swesey, Author, 1000watt

9:45am 
What Agents & Brokers Can Learn from Pokemon GO
In the first week after Pokemon Go was released, it amassed more daily active users than Twitter. Whether you've hopped on the bandwagon and have "Gotta Catch Em All" or you're not sure what this fad is all about, there's a lot that the real estate industry can learn from this latest craze. Come learn more about how this has became one of the fastest growing apps in history, what augmented reality is all about, and what takeaways you need to know about as you grow your real estate business.
Aaron Kardell, CEO, HomeSpotter 

10:15am 
Generational Gap - Technology Challenges with the Most Productive Brokerage in the Nation 
Come and understand some technology challenges facing the most productive brokerage firm in the country. And, discover how to overcome a successful 40 year trackrecord, implementing new strategies and technology.
Brandon Wells, CTO, The Group, Inc.
Cade Madison, Senior Strategist, Boston Logic

11:00am
Panel: Why Agents Fail 
Ben Kinney leads a panel discussing what some of the most progressive and successful leaders in real estate are seeing as to why agents fall short, and how to overcome those pitfalls.
Moderator: Ben Kinney
Raj Qsar, Principal/Owner, The Boutique Real Estate Group
Kendyl Young, Broker Owner, DIGGS
Amy Youngren, Team Leader, Urban Lifestyle Group

12:00pm
Boston Logic Lunch’n’Learn
There's No Such Thing As a Free Lunch, But No Really: FREE Lunch!

1:00pm
How to Increase Adoption Through Automation  
The biggest brokerage pain point is adoption. Come learn how to increase agent adoption of technology through automation, the cutting edge strategies to help your brokerage succeed.
Travis Saxton, VP Technology, REAL Trends

1:45pm
It's Everyone's Job. So, It Is No One's Job 
Is there a ditigal marketer on your team? A technologist at your brokerage? Is technology a shared responsibility? ...... How's that working for you? ...... Please, be honest. Are you suffering from death by committee? There is a better way, even for small brokerages and teams, and you don't have to spend an arm and a leg. Come and learn how Boston Logic is tackling this pervasive challenge.
David Friedman, CEO and founder, Boston Logic

2:15pm
What does the future look like for the MLS? 
MLSs play a crucial role in the real estate industry. They provide structure to their local markets through technology and governance, providing members with the data they need to run their business. As technology has evolved, how does the role of the MLS change? Several leaders from large MLSs, and Zillow Group chief industry development officer Errol Samuelson, will take the stage to discuss how they are tackling technology changes in the industry and the role of the MLS is in the future.
Moderator: Errol Samuelson, Chief Industry Development Officer, Zillow Group
Bob Hale, President & CEO, Houston Association of Realtors
Lauren Hansen, CEO, IRES MLS
Jim Harrison, President & CEO MLSListings Inc.
Matt Consalvo, CEO Arizona Regional Multiple Listing Service, Inc.

3:00pm
Unlocking the Secrets to Unmatched Lead Conversion—Building a Powerful Sales and Service Funnel  
You want to get the most out of every marketing dollar. The biggest and most costly mistake commonly made, however, is focusing on marketing alone while missing the key to converting leads into lifetime customers and increased profits — a cutting edge sales and service approach. Join us for a powerful and thought provoking session as Justin Shum, founder & CEO of ReadyChat, trainer and customer service advocate, provides proven and practical strategies that have helped hundreds of real estate firms maximize lead conversion and generate massive repeat and referral customers. Unlock the secrets that successful brokerages use and consumers want. 
Justin Shum, CEO, ReadyChat

3:45pm
The Coming Wave of Agent Retirements, and What To Do About It
The generation of agents that is about to retire represents the first generation of agents who built their business within another brokerage. Those agents who got into the business in the 1970s are now in their 60s and 70s and are retiring, and in many cases they have businesses that they should be selling. Unlike brokers, there is no structural system set up to help them sell their business. 
Joe Rand, Managing Partner, BHGRE Rand Realty

Thursday August 4, 2016 8:30am - 4:30pm
4. Learning Lab Sponsored by Boston Logic - Franciscan Ballroom