9am-9:45am The Periodic Table of Digital Marketing Just as the world we live in is made up of various elements that work together to create and sustain life, so too is the world of marketing. Join us for an interactive session where we break down current marketing strategies to discover which elements are missing, underutilized and/or unnecessary; and then reconstruct the initiative to yield better results. Jeff Corbett, Director of Industry Relations & Rivers Pearce, Director of Marketing
10am-10:45am Breaking Bad Facebook Advertising Strategies Think having a business page and boosting your posts equals a Facebook marketing strategy? Join us for an enlightening session with Elena Kwei-Raley, Client Solutions Manager at Facebook who will share actionable insights on how to optimize the social network’s full suite of marketing opportunities. Elena Kwei-Raley, Client Solutions Manager at Facebook
11am-11:45am How Does Google’s Local Search Algorithm Work? Local SEO expert, Andrew Shotland, will be presenting findings from a recent study he and his company, Local SEO Guide, completed. They looked at 100+ factors across 30,000 businesses to try to figure out how local businesses can rank better in Google. The results are surprising! This is truly a “don’t miss” session from one of the leading experts in the local SEO space! Andrew Shotland, Local SEO Expert
12pm-2pm Breakdown with BoomTown Have burning questions about digital marketing trends or want to know what’s the latest and greatest Google and Facebook trends? Now’s your chance to swing by for in informal chat or one on one session with the experts.
2pm-2:45pm Micro moments: How to Win Customers in The Moments That Matter Raluca Monet, Strategic Partnerships Manager at Google
3pm-3:45pm Essential Elements of Marketing Technology In today's fast-paced and always-on world, cutting through the noise and competing for consumer attention is harder than it's ever been. It's no longer a viable business model to keep your marketing strategies and tactics locked in silos. In this session, Rivers will show you how to build a “MarTech” blueprint, which will in turn allow you to produce marketing that meets the the expectations of the modern consumer. Rivers Pearce, Director of Marketing
4pm-4:45pm Breaking Bad Content Strategies in A Data Rich World From Zillow to Upstream to the rapid advance of cognitive technology, join us for an insightful journey detailing how non-industry innovations of the recent past influenced recent inter industry innovations that promise to create a truly consumer-driven real estate industry. Learn why technology's original purpose rarely resembles its ultimate impact, why content is still king. Jeff Corbett, Director of Industry Relations
