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Tuesday, August 2 • 9:00am - 4:30pm
Learning Lab - The MarTech Salon: Smart Talks About Big Ideas in Marketing & Technology

9:00 am
Introduction and Networking

9:45 am
Welcome
Why are we bringing dozens of vendors into 1 room? To take over the world..
David Friedman, CEO and Founder, Boston Logic

10:15 am

Panel: Ins and outs, How Capital Markets Approach Real Estate Tech

One day, you'll probably want to sell your RE Tech company. Understanding capital markets, where they sit and how they work, is critical. Navigating these waters well can yield millions in valuation. In this session, you'll hear from folks who dwell in these trenches every day.

Moderating: David Friedman, CEO and Founder, Boston Logic
Panel of acquirers and Investment Bankers


11:00 am

Building an RE Tech Company

What does it take to start and build a RE tech company not only to succeed but to scale? The Real Estate industry presents a unique landscape for tech startups, hear from founders who have built a company and a path to success.

Greg Robertson, Founder, W&R Studios

David Friedman, CEO and Founder, Boston Logic

12:00 pm Lunch Break

1:00 pm

Panel: Succeeding Amongst Giants

Joe Schutt leads a panel of small brokerage leaders who are beating the competition. Learn how boutiques are making an impact in top markets traditionally dominated by large players; hint: It ain’t lawn signs.

Moderating: Joe Schutt

Stacie Staub, Live Urban Real Estate

Sara MacLennan, Liv Real Estate

Kyle Klain, Barker Realty

2:00 pm

Panel: Young Guns - New Technology Disrupting the Way We Used to do Things

What does innovation look like in Real Estate Tech? Meet four young companies that are bucking tradition and changing the way we attract, meet, communicate with and engage buyers and sellers.

Moderating: Spencer Taylor, Director of Business Development, Boston Logic

Melissa Kwan, CEO, Spac.io

Molly McKinley, CMO, Adwerx

Mark Tepper, VP of Sales, Matterport

Kailyn Wilson, Matterport

2:45 pm

Driving Massive Growth with Simple Systems

This session will layout a tech/marketing focused, high-level framework that is time tested and proven to create amazing results, that agents can follow. We will also share the top 10 reasons why agents fail to execute strategically, and share insights to improve implementation and help grow results in your business today.

Matt Fagioli, CEO, XPlode

3:30 pm

Become a Mind-Reader, Use the Data You Have Today to Get Valuable Insight
on Your Customers

Are your agents managing too many leads? Data can cut down their workload by analyzing user behavior and helping identify likely buyers. Join Scott Petronis from Onboard Informatics, as he talks about consumer intelligence and its impact on your business….and your time.

Scott Petronis, Chief Product Officer, Onboard Informatics

4:00 pm

Race to the Bottom: How Agents Are Growing Their Competitors’ Businesses

Instead of partaking in the quantity over quality mindset, cutting corners to close more business, and competing for your potential customers' attention with a half dozen other pay-to-play agents who they think look exactly like you, why not be different? Race to the top, not the bottom. Avoid doing what everyone else is doing and be remarkable using these strategies to create a sustainable business and lifetime customer loyalty.

Rachel Allard, VP Operations, Union Street Media